Ever wondered about email marketing? How it works – or better yet, why use it?
Here’s little secret: Email marketing isn’t down for the count. If it were, businesses wouldn’t specialize in it, marketing tactics wouldn’t include it, and conferences centered on it would have an attendance of zero. But, since that’s not the case, here we are.
SO many businesses (and individuals, mind you) that have any sort of customer base or following are NOT using email marketing to their advantage. The reasons why they don’t are not the point. The reasons why they should are just the point. Take note, however, that this isn’t encouragement to sign up for an email service and buy subscribers. Just like everything else, your email marketing has to have a purpose, with goals – one of those goals being to put out something of value.
To give more of an idea of what your company could do, here’s a bit of information about Radiant Rumble:
We don’t want to…
+ Use email marketing as another way to annoy our clients
+ Trick anyone into receiving our emails
+ Put out things that aren’t valuable or Radiant
We do want to…
+ Put out things that help people “Emit a bright-shining sound from business and life”
+ See people benefit from what we have to offer
That’s our purpose for email subscriptions and blogging. If it turns into clients, awesome!! First and foremost, Radiant Rumble was created to help people emit a bright-shining sound through business and life!
So, what’s the deal? Why isn’t there an email marketing strategy included in the works of your company? There are several great courses out there that can help you get started, but that’s not the aim today. Today, I want everyone to know why they should start email marketing. The goods on how to start can be revisited. (Email me if you’re past the point of no return and need to get started right now!)
Why on earth…?
(The short & sweet of it)
+ Everyone has one. Why can’t you take advantage of that, set yourself apart, and use it to create credibility?
+ Access is easy. There are many different sites to host your email marketing, even with an option that includes the word free.
+ It’s personal. When someone subscribes, they give you the opportunity to engage them in a way that wasn’t there before.
+ Less chaos, less distractions. Social feeds serve their own purpose, but the real connection comes when the Tweets are turned off and all that’s left is an inbox.
+ Knowledge is everywhere. You don’t have to know everything about it to get started.
+ Specialization exists.There are people out there that are really, really great at this stuff.
+ Time can be as much or as little a factor as you want. It will initially take time to get it set up (an hour or so), and some time each month to prepare (based on your plans). Everything else can be handled by an expert.
+ The earlier you start the better. You’ll be further along and more versed in email marketing this time next year.
**If that barely raised an eyebrow, that’s okay; just do me a favor and check out the two links below (I know the year is coming to a close, however, these tips still ring true):
I know, I know, that may not be enough for you. Take a look at this infographic, Social Media is Hot But Email Packs Digital Marketing Power.
That just makes me want to scream, “Email is EVERYWHERE!!!”, and “Let’s USE THAT STUFF!!!”
Think about it…
+ You have an email address (Or 2, 3, 7 – work, play, personal, spam…)
+ You use it every day… If you don’t, well, you’re either on vacation or watching the Superbowl. The actual game. ‘Cause everyone knows it’s for the commercials.
+ And so does everyone else.
+ You’ve got customers, clients, donors, a following, etc., that’s included in those numbers.
+ Reaching them through email would be virtually painless, and highly cost effective.
+ You already started the process by getting this far in this blog post!
+ You have access to this FREE download! (Just to thank you, and to help you out!)
You’ve got Day 1 of the process down. What are you going to do with Day 2?