Yesterday was all about your brand, and rounding things out in your mind so that you can move forward in the process of creating one for your online store. From having a purpose all the way down to your brand promise, your brand – across all platforms – must be… consistent!! In order to do this, we let you in on some key questions to ask yourself when deciding on the direction you want to take your company’s image. Today, we’re going to take that one step further:
We’re gonna give you the whole questionnaire. That’s right!
It’s no secret that a great designer asks key questions before starting the process of creating ANYTHING with a client. So below, you find our Logo Exploration Form, or, Questions to Ask When Your Designer Doesn’t.
Why are we sharing this with you?
#1: You can find these questions all over the internet. But we’ve got them all in one spot.
#2: You’ll be so relieved to find that you can answer these questions all on your own time, whether you’re in the market for a graphic designer, or not. Plus, when you are, you’ll be able to impress them with these questions already answered.
#3: You know that you’re getting great information from someone that knows what they are doing.
#4: We hope you’ll come back to the blog, and share with your friends.
#5: We like helping people, and this is one way we know that we can. Simple as that.
Before we reveal the questions, we’re going to give you a change at a special offer. Never before have we done this, but we feel it’s necessary to help you make the leap to a new, amazing, cohesive, consistent BRAND. This offer is only available by a first-come-first-served basis. There are limited spots available. Here’s how it works:
#1. You are in need of either a: A) New Brand or B) Brand Overhaul + #2. You copy and email the completed questions to us = You will receive 50% off your New Brand or Brand Overhaul with Radiant Rose Creates.
How about that equation!
Now, get on it. We’ll be waiting for your email! **Remember, this offer is limited**
Brand Exploration Form from Radiant Rose Creates
Brand Exploration Form Company name? (Give full, correctly spelled and spaced company name, as you want it to appear on your logo)
Describe your services / products:
What are your company goals?
Why do you want a new logo / what do you want it to accomplish?
Who are your main competitors? (Include website(s) if available)
How are you different from your competitors?
Who will your brand attract (target market)?
What do they value?
What are their needs (that you/your business can fulfill)?
What is their perception of you/your business (convenient, innovative, trendy, helpful, quick, etc.)?
List 3-5 words your brand should exemplify:
What is your brand’s purpose?
What is your brand’s story?
What core values drive your brand?
What are your differentiators?
What is your brand “promise”?
What feeling or message do you want your logo to convey?
How do you prefer your logo to be worded/written out? (Image only, image w/ name & tagline, etc.)
Do you have any specific imagery in mind for your logo?
Color preferences or existing brand colors?
Colors you do NOT want to use?
Typography choice? (Bold, script, dainty, etc.)
Do you want additional services to be packaged with your new logo? (Business cards, stationary, etc.)
What logos appeal to you, and why? (Email examples to firstname.lastname@example.org, send Pins, etc.)
How would you define a successful outcome for this project?