We can’t afford to wait for opportunities. We have to create them.

We can't afford to wait for opportunities. We have to create them.

Opportunity: An appropriate or favorable time or occasion.

When have you ever been able to look into the future and decide on an “appropriate” time to start your business? Or your blog? Or paint your house?

When have you been able to travel into the future and see that “favorable” time you so much want to believe exists – if only it would get here, you would know.

I’ll be the first to say that never has and never will happen to me. Sure, circumstances happen in which something you’ve always wanted to do can suddenly be done during a “more favorable” time.

However, when such a time occurs, we forget the fact that in order for that thing to be accomplished during that “favorable” time, you actually have to do it.

It won’t get done by itself.

If there’s one thing I’ve learned over the past four years with my design business, and the past five months with Radiant Rumble, it’s that there is never, ever, ever an appropriate or favorable time or occasion that you can predict is coming. There’s just not.

Which brings me back to the fact that if you’re waiting for an opportunity then you might as well watch grass grow. At least you’d be watching something happen!

So how did do you push through the wait and get going?

For me, I had to figure out that I was waiting, because I honestly didn’t realize it. I thought that since I had been thinking, and writing, and harboring ideas that I was making progress.

Don’t get me wrong, thinking is a very important part of the process.

But the other side to that is that I wasn’t doing anything with that progress. Every time I’d have one of my awesome (at least I thought so) brainstorming sessions, I’d set the work down and forget about it for two weeks. By the time I would get back to it, I had to refresh and basically restart.

It was a very ineffective way to go about making progress.

And I still find myself doing that same routine sometimes.

It’s hard to recognize when you’re the only one in the cycle and no one else is watching your back. That definitely comes with the territory of being the sole owner-operator, so I’ve learned that you have to be able to ask others and ask yourself the tough questions, research and learn.

I’m the perfect example of how not to start a blog… it took me a year of thinking and some help from Fizzle to get into gear.

And guess what?

When I finally started setting goals WITH end dates to launch, it only took a month. Literally. One month.

Now look where it is. Five months later, I’m still posting every week and I have an email list of 21 subscribers.

Radiant Rumble and the email list is right where it would not be had I not started back in October. (And even more than that, had I not created goals with end dates, created a content schedule, and kept writing and posting).

I wouldn’t be this practiced in blogging, and I wouldn’t be getting better at deciding what to write about. I wouldn’t even be taking the time to write or figure out how to market each new post on social media.

That’s huge for Radiant Rumble, and for me.

In order for your small business (blog, startup, whatever) to work, you have to want to move forward, make headway, and press toward your goal bad enough that waiting isn’t an option.

Waiting for opportunity is like waiting for grass to grow (yes, there it is again)!! You don’t know when it’s going to come, and it may never, or it may come all at once. You just don’t know. But acting – that you know will produce something, even if it’s the complete opposite of what you want or what you thought.

The bottom line is that something will happen when you stop waiting and take action. Period.

As unpredictable and uncontrollable as the future is, this quote gives the perfect reason why to not wait.

“The best way to predict the future is to create it.”
I hope this helps you to realize you’re waiting. I hope it helps you to decide to stop waiting now, rather than later.

#NoMoreWaiting

Thank you for reading! Comment, share and follow for more. You can even get it to your inbox every week if you’d like.

P.S. Speaking of waiting for opportunity… I’m looking to add a new subscription service to the small shop really soon! #NoMoreWaiting. Sign up here to be the first to know about the launch!

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We can’t afford to wait for opportunities. We have to create them.

How much of yourself to include in your brand + Bringing out the better in both (Infographic)

How Much of You to Include in Your Brand + Bringing Out the Better in Both + Radiant Rumble Blog

I hate my brand.

I don’t know what my brand is.

I can’t fit that within my brand.

My brand isn’t fun.

My brand isn’t unique.

If any of those statements ring a bell, you’re not the only one.

Since “branding” is now more of a necessity than an addition to any given company – or person, for that matter – it has become all too jumbled and construed into who is behind the brand rather than what the brand is actually fronting. Minus the big box stores (and even they have a fine line), branding is now considered to be all about you, the one behind the curtain. People want to know you, your name, your story. They don’t want just a brand; they want a face or two to place with the brand. They want to connect to and feel connected with.

On one hand, this is all too cool for those that have the guts and those in which self-branding works well for success.

On the other hand, not all companies or organizations can create a brand with the founder(s) on the front lines.

This may be for privacy’s sake. Or most likely due to the fact that not every company can survive on a brand based on any one person or group.

The question here, therefore, is, “What do I do if my brand is not, can not, or will not be based upon me?”

There is trickery and mastery all in one when it comes to a brand you create that is separate from your personal life. To cut to the chase, a brand can never not include those that make it. It’s completely impossible. Even the designer has a hand in the events that occur when creating a brand, whether recognized or not. They consult, ideate, and create what you tell them you want and what they know you need. Your brand is somewhat a part of you and those that create it, whether intentional or unintentional.

So the answer to the question of whether your brand should include you is this:

Your brand will include some of you, whether it’s a brand after you yourself, or after the company you founded. How much of you – how much you influence, insert, and impose of yourself on your brand – that is where the line should be drawn and never crossed. Not because you aren’t important to your brand, but because it’s important for your brand to be itself without you.

Think about it this way: If you want your brand to hold its own without your face attached to its every move, it is important to center your brand on something other than yourself.

Take a look at Lincoln. They’ve put a face to their brand. It’s not the face of the founder, or the designer, or anyone in the company for that matter. Why? Well, number one, no one at Lincoln is Matthew McConaughey. Let’s just get that out of the way. Number two, their face obviously wouldn’t do the trick. They chose someone already in the spotlight with the type of class they wanted to portray, and struck a deal. More complicated than that, but that’s the bottom line.

I don’t think everyone needs an actual face to pair with their brand; however, they need a personality.

Lincoln just so happened to score both, currently.

No matter what you choose to do to portray your brand – an actual person, (which is also in fact a personality) or merely a personality – make every decision a conscious one. Every move intentional. Every piece a reflection of your brand.

In order to do this, there is no cookie-cutter answer. Every brand is and should be different. Even if they’re in the same field, a brand must be unique in order to be noticed and profitable. They must have a differentiator. The road to figuring all of this out for your brand can be scary, long and hard. But, hopefully the following will make it a bit easier. I’ll share with you what I’ve done in the past to set my brand straight. You can also read this post for greater detail on the transformation, and head on over to my website to read more about Radiant Rose. If you need help, email me for support. It’s always nice to have someone to talk to that’s been-there-done-that!


brining out the better in you and your brand (infographic) + Radiant Rumble Blog


The successful brands that are centered on one person or personality have gotten there very carefully, strategically and intentionally. Decide which way your brand needs to go (even more so than the way you want it to go) and head that way – even if it means starting from scratch. It can be done, just ask me.

Comment if you have questions or additions!

How much of yourself to include in your brand + Bringing out the better in both (Infographic)

April 2015 Resources: 6 Of The Best, Recently Discovered Recourses for Small Business, Entrepreneurs and Startups

This week, we’re going el plan-o.

No images, no twitter quotes… just text and links.

Why?

Well…

Do you ever need some resources all in one spot on a subject without having to dig or fish through ads and annoying click bait? I definitely do! Which is why I find it so easy to search Pinterest or Google versus ONE blog or website. It’s either really nice to look at, or really easy to see the content behind the link. So why am I going all black and white?

Pinterest, on one hand, is very image-orientated. If it weren’t for pretty images, Pinterest wouldn’t exist. Google, on the other hand, does include some images (under Web), however, they’re more links and text that anything else. Since I’ve been-there-done-that with the Pin-Worthy posts (which I will continue, of course), I wanted to try a plan and simple text-and-links-only post for three reasons:

#1 To see what kind of response I would get (comments, interactions, clicks, etc.)

#2 To share the work of others without distractions, bringing you even more valuable content besides my own

#3 To give my readers a to-the-point article without all the fluff (I do like fluff though, in the right places!)

I’ve heard both ways can be very rewarding, so I wanted to see what happened when I tried it out here on Radiant Rumble. If it pans out, I may just have to do it more. Only time will tell!

April 2015 Resources

By Dave Ramsey, this new app may just help out with budgeting and finances for both personal and professional life. I’ve tried it out for only a few days now, so I don’t have a review to report; however, I think it’s going to be useful… Money is hard to deal with!

Featured in NY Times, Wall Street Journal, Good Morning America… Just found this blog a last week, and it has some great information and helpful tips.

Think you need investors? Think again. And talk about making your money work for you.

Founder of Virtual Staff Finder, the leader in online “staff-finding”. I haven’t listened to the podcast yet, but the blog has great articles on branding (among other stuff).

Blog, podcast, resources on… You guessed it, Productivity. That word may just become fun after you visit this site!!


Lately I’ve been going what seems a mile a minute, and I haven’t been able to sit and write anything that great! But, that doesn’t mean I’m not thinking about or researching for future posts. And actually, I feel like I’ve found more resources in the past few weeks than I have in the past few months! That may be because I’ve been able to take a tiny break from writing, or possibly because I’ve been researching things for upcoming topics. (In which case I haven’t taken a break!!) Either way, I hope this list is extremely helpful, and that you’re able to take it beyond just the task of reading. I hope it helps your business thrive and grow, no matter what stage it is in.

Thank you for reading! Send me your comments, and forward this along if you can!

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April 2015 Resources: 6 Of The Best, Recently Discovered Recourses for Small Business, Entrepreneurs and Startups