April 2015 Resources: 6 Of The Best, Recently Discovered Recourses for Small Business, Entrepreneurs and Startups

This week, we’re going el plan-o.

No images, no twitter quotes… just text and links.

Why?

Well…

Do you ever need some resources all in one spot on a subject without having to dig or fish through ads and annoying click bait? I definitely do! Which is why I find it so easy to search Pinterest or Google versus ONE blog or website. It’s either really nice to look at, or really easy to see the content behind the link. So why am I going all black and white?

Pinterest, on one hand, is very image-orientated. If it weren’t for pretty images, Pinterest wouldn’t exist. Google, on the other hand, does include some images (under Web), however, they’re more links and text that anything else. Since I’ve been-there-done-that with the Pin-Worthy posts (which I will continue, of course), I wanted to try a plan and simple text-and-links-only post for three reasons:

#1 To see what kind of response I would get (comments, interactions, clicks, etc.)

#2 To share the work of others without distractions, bringing you even more valuable content besides my own

#3 To give my readers a to-the-point article without all the fluff (I do like fluff though, in the right places!)

I’ve heard both ways can be very rewarding, so I wanted to see what happened when I tried it out here on Radiant Rumble. If it pans out, I may just have to do it more. Only time will tell!

April 2015 Resources

By Dave Ramsey, this new app may just help out with budgeting and finances for both personal and professional life. I’ve tried it out for only a few days now, so I don’t have a review to report; however, I think it’s going to be useful… Money is hard to deal with!

Featured in NY Times, Wall Street Journal, Good Morning America… Just found this blog a last week, and it has some great information and helpful tips.

Think you need investors? Think again. And talk about making your money work for you.

Founder of Virtual Staff Finder, the leader in online “staff-finding”. I haven’t listened to the podcast yet, but the blog has great articles on branding (among other stuff).

Blog, podcast, resources on… You guessed it, Productivity. That word may just become fun after you visit this site!!


Lately I’ve been going what seems a mile a minute, and I haven’t been able to sit and write anything that great! But, that doesn’t mean I’m not thinking about or researching for future posts. And actually, I feel like I’ve found more resources in the past few weeks than I have in the past few months! That may be because I’ve been able to take a tiny break from writing, or possibly because I’ve been researching things for upcoming topics. (In which case I haven’t taken a break!!) Either way, I hope this list is extremely helpful, and that you’re able to take it beyond just the task of reading. I hope it helps your business thrive and grow, no matter what stage it is in.

Thank you for reading! Send me your comments, and forward this along if you can!

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April 2015 Resources: 6 Of The Best, Recently Discovered Recourses for Small Business, Entrepreneurs and Startups

Is Your Brand Getting The Point Across? (How to Perform a Brand Breakdown)

Is Your Brand Getting The Point Across? (How to Perform a Brand Breakdown)
Branding looks different for everyone. Whether in the same field or completely different parks, your company’s mission is never the same as the next. That’s really the beauty and downfall of branding: it can be whatever you want it to be. Whatever. This can also play a factor in why a brand does or does not succeed. Sometimes a brand is brought forth in creativity, consistency, and cohesiveness… and sometimes it is brought forth in absence of creativity, consistency and cohesiveness.

Because of this, the question may arise, and often does, as to why some have a hard time getting their brand across to customers – and the public in general. The answer could be many things – from competition, to marketing strategy, to budget. However, the answer could also be much less complex than you might think. The answer to your branding woes may just be one breakdown away. @rrcreates

“Why is my brand so hard for people to get?”

“Why can’t I or my employees speak clearly about my company?”

“Why is everything that is created for my business so hap-hazard, not consistent?”

If you find yourself asking a variation of the above questions, you may need to break your brand down. A Brand Breakdown is just that: getting to the finest detail, asking honest questions and putting a microscope on your brand in order to get to the bottom of what makes it tick and why. Performing a Brand Breakdown is not necessarily fun, but it can be extremely rewarding. If you’d like to examine where your brand currently resides on the scale of effectivity, look no further, your Brand Breakdown awaits…

Try to honestly answer and address these questions and statements. If you do make time to address this, results will follow – and if you do it now, they’ll come sooner rather than later.


DO THIS: Mission Statement
What is your Mission Statement, Company Creed, or whatever you’ve decided to call it (besides tagline, this is deeper than that)?

TO ACCOMPLISH THAT:
+ Convey why your company exists, thus converting customers and employees into believing what you have to offer is both reasonably needed and wanted – all in a very specific, yet relatively short statement.

If you can’t clearly state it on paper, or say it in 60 seconds or less, you’re either confusing, boring, or otherwise losing the attention of your audience and potential customers. One way to know whether your brand is getting the point you want across, is to…


DO THIS: Survey Non-Customers
Survey non-customers, people you don’t know, about their thoughts on your brand. The grocery store or your favorite coffee shop will work great. The people you ask may not have a clue when it comes to branding terminology or technicality (they may not even be your target audience), but they are the general public that will be viewing your brand, so it needs to be clear to all, target audience or not.

TIP: Keep to those questions that ask for a specific answer, for example, the less specific “Do you like my brand?” vs. the more specific “What do think my brand lacks?”

TO ACCOMPLISH THAT:
+ Insight into those that are not your target market, and even those that are, helping you cater more to your ideal customer

+ Valuable, honest feedback from real people, in real time, that have no emotional ties to you or your brand


DO THIS: Survey Customers and Employees
Survey your own customers and employees about their thoughts on your brand… Yikes! This one could be a bit more difficult to swallow, but it could do so much to push your brand further. Current customers and employees bring a perspective from your side of the fence. They see more of what you see and know more of what you know, so their answers will hopefully be more intuitive. However, they may or may not be completely honest, and it may be hard to hear what they have to say. Just keep telling yourself, “It will be beneficial!” For additional help with this, check out this blog post on the 5 Best Ways to Get Feedback from Your Customers.

TO ACCOMPLISH THAT:
+ Knowledge of what your customers and employees actually think of your brand – good and bad

+ Ability to learn what you’re doing right and wrong with your brand, and to put a plan in place to get the desired outcome

+ Break the ice, so you can continue to survey on a regular basis (this goes for non-customers as well)


DO THIS: Survey Yourself
As you may have realized, what you know about your brand isn’t always what you convey, or how others view it. Ask yourself two questions, in this order:

Q #A. “What do I think of my brand?”
Q #B. “What do I want others to think of my brand?”

Feel free to add more questions as you see fit, but these are the main two that need answers. I recommend full sentences, as well as to write down one word per line. Be descriptive in the way of qualities, attributes and characteristics.

TO ACCOMPLISH THAT:
+ Written proof of what you want for your brand
+ Actionable content for future goals


DO THIS: Why?
Why does your brand exist (or want to exist), and what role do your customers play in that?

TO ACCOMPLISH THAT:
+ Reminder of why your brand exists and what you’re working towards
+ Actionable content for future goals
+ Possible revision/addition to your Mission Statement


Brand Breakdown: Getting to the finest detail, asking honest questions and putting a microscope on your brand in order to get to the bottom of what makes it tick and why.
Radiant Rose Creates has been at it for a while now, and to tell you the truth, it’s really never-ending. Between new things happening, additions to the company, heading different directions than we thought a year before, and honing our craft… a brand is never really complete. It’s always evolving, always adapting. Radiant Rose and Radiant Rumble will always hold true to the essence of providing valuable products and radiant content, but it’s nice to shift a bit with new ideas and further education.

If you need any help or guidance, you can always shoot us an email. Branding is hard, which is why companies like ours exist – to help you out! Thank you for following along and sharing with your friends. Give us a piece of your mind, if you’d like, cause we sure would!

Is Your Brand Getting The Point Across? (How to Perform a Brand Breakdown)

How to List Products In Your Online Store: Tips For The Best Of Us

How To List Products In Your Online Store: Tips For The Best Of Us + Radiant Rumble Blog

When it comes to listing products on your own site, there’s not much out there in the way of free resources to help guide you into the world of the unknown. Sure, there are tips on how to list via Google Ads, or tips on how to create product photos, or even tips on great FAQ pages. But there’s really not a whole lot that says, “Here, this is how you should list your products on your site, just follow these steps to get started.”

That’s why we decided to go ahead and do it ourselves!

We have enough experience with design to know that a great product page isn’t easy, but it definitely can be done with the right set of tools. Most of those tools are stored inside your brain; we’re just going to dig them out a bit today. You can certainly adapt this list to fit your own needs, we just wanted to take the chance to be one of the few to cover the subject in its general form.

If you’re completely new at this, you’ve come to the right place. If you’re not, a refresher is always nice – plus, you may find out new ways of doing things! Don’t stress over getting everything perfect… Our store has been revised twice now, and that’s just because we are always learning about and adapting to our audience. We want to help you do the same, in this simple, easy to follow format. There’s even a practice exercise at the bottom, so don’t hesitate to try that out…

No Distractions (Page Layout and Otherwise)
Ads, pop-ups, buttons, links, etc. etc. etc…. Terrible. Just don’t do it. Even if it’s your own. Statistically speaking, the more distractions, the less that gets done. If you do the work to get the customer from the search engine, Facebook ad, or Pinterest Pin (or whatever) to your website to buy the product, WHY distract potential clients with other junk? All it does is either distract them from purchasing altogether (prolonging the shopping process) or annoy them (causing them the leave).

Attractive Photos
It’s no secret the world likes pretty things. One reason to learn to take amazing photographs (or hire an amazing photographer) is to showcase your products in the best light possible (really). Check out The Artful Desperado for picture inspiration, then head on over to Pinterest and search “Product Photography Tips”. There were just too many good ones to link them all!

Interesting Descriptions
You want your item to sell, right? Brainstorm, use the dictionary and thesaurus to find words that are intriguing and interesting. I’m not saying spin a story or tell half-truths: simply create a description that portrays your product refreshingly and truthfully. Check out this post to Learn How To Write With Personality.

Rave Reviews
Use specific product reviews in creative ways to sell your products: directly on the product page, within an image, as a button, or otherwise. Don’t allow your reviews to fall to the wayside:

Tip #1: Place them on the specific product page

Tip #2: Add quotes of reviews underneath photos within email campaigns

Tip #3: Add quotes of reviews to the product photo and place as a link on another page – Pin this, too!

Thorough Instructions
Whether your product is a DIY, super simple, or extremely complicated – always include instructions. This not only adds to your product listing, but also creates more value coming from your company. Your customers will see that you not only know about your product, but that you know how to inform them of what they don’t know about it, too.

Recently Viewed, Pairings, You May Also Like, Others Viewed
You all know what I’m talking about, and it’s pretty clever. I’ve been known to click on suggestions just because they were there. Check out Anthropologie’s product pages:

+ Product Images – Different views, etc.
+ #YourAnthropologie – Actual people, wearing their products
+ Get The Look – What the models are wearing in the photos
+ You May Also Like – Suggestions based on the product

Try to take advantage – in a classy, non-distracting way – of advertising the products you sell, with other products in creative ways such as these.

Helpful FAQ
No matter the product, there are always questions! We hope that product descriptions and instructions will be enough, but that’s not always the case. To prevent customers from calling or bombing your inbox with the same questions, FAQ pages were created. They’re your best friend, I promise. Read this post to learn more about a great FAQ page.

Mock-Up Practice
We’re going to do a simple exercise to help get the creative juices flowing. Follow the steps below:

1. Choose one product, whether you have it up on your site or not.

2. Whether on paper or computer, list possible photo options – which you can either learn to do yourself, or hire someone to do for you. Keep in mind you’ll want product close-ups as well as model/stylized photos to show how the item can be used.

3. Write three possible descriptions. Why three? You’ll get more creative as you go, providing for the best possible description.

4. Sketch your page layout for this product. Doing the entire layout with just one product creates the base for the rest of your product pages (consistency is key, no distractions are a must!)

5. If you have reviews for that specific product, add that placeholder to your sketch.

6. Don’t forget to add a link for helpful FAQ, and either a link or area (if they can fit on the page) for instructions.

7. Last up, get creative. Brainstorm and search your favorite online stores, Pinterest and Google for ideas on how you can market your specific product in a creative way. “Get The Look” and “You May Also Like” are great starters, but you can do better.


Creating a product page is harder than it looks! Even ours is still (and always will be) a work in progress. Things are always changing online, so constantly learning and adapting is another key to success. Hopefully these tips will help you get the ball rolling on how to even begin to list your own products, or improve on what you already have up on your site. Let us know if we can help, we’re here!
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How to List Products In Your Online Store: Tips For The Best Of Us